| Titre | Friday - Nadia |
| Agence | CLM BBDO |
| Campagne | Friday - Nadia |
| Annonceur | CARE |
| Marque | Care NGO |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | Each day, more than 300 million people share their Stories on Instagram. But if we all have a story to share, some deserve to be supported. Care France created a unique experience: ’Stories from the other side of the world’. The daily stories of 7 women, 7 lives far from ours, published during 7 days on @care_france. In order to best portray their reality, but also Instagram’s codes, two documentary filmmakers went to meet each woman and guided them to record their everyday life with a smartphone. Just as any Instagrammer would do in France. Cultural/Context Information For The Jury For 70 years, Care has been supporting women who fight against extreme poverty in developing countries. But if this NGO is one of the main NGO, its action remains unknown in France. We set 4 main objectives: first objective was to reach a vast majority; Then to raise media awareness; Third objective was to build a pool of influencers; And the last one was to engage the newly recruited audience. |
| Type de média | Télévision |
| Longueur | |
| Marché | Maroc |
| Responsable de la création | Matthieu Elkaim |
| Directeur artistique | Théophile Robaglia |
| Copywriter | Joseph Rozier |
| President | Valérie Accary |
| Account Director | Charlotte Montrichard |
| Project Manager | Manon Debus Pesquet |
| Head of Social Media | Pierre Engélibert |
| Social Media and Influence Strategist | Éléonore Berthier-Milot |
| Social Influence and E-RP | Auriane Desplanches |
| Social Media Manager | Jeremy Communier |
| Communication Director | Lauren Weber |
| Head of Production | Julien Sanson |
| Post Producer Director | Martine Ferey |
| TV Producer | Morgane Bohn |
| Editor | Pierre Deshayes |
| Director | Aaron Chervenak |
| Director and Producer | Grimblat Dimitri |
| Production Manager | Guillaume Boulte |
| President | ARIELLE DE ROTHSCHILD |
| Managing Director | PHILIPPE LEVEQUE |
| Marketing and Communication Director | EMANUELA CROCE |
| Communication Manager | LAURY-ANNE BELLESSA |
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