Playboy Fragrances - "Playboy Make the Cover - 2"

SID LEE PARIS

SID LEE PARIS Paris, France

7797

Marque: Playboy Fragrances
Pays: France

Annonceur: Playboy Enterprises International, Inc.

Titre	Playboy Make the Cover - 2
Agence	SID LEE PARIS
Campagne	Playboy Make the Cover
Annonceur	Playboy Enterprises International, Inc.
Marque	Playboy Fragrances
Date de première diffusion/publication	2020 / 10
Secteur d'activité	Parfums
Philosophie	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Type de média	Presse & publications
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
Président	johan delpuech
Responsable de la création	Sylvain Thirache
Directeur de création	Stéphane Soussan
Directeur artistique	Ludovic Gontrand
Concepteur / rédacteur	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Stratégie	Amboise Soule
Group Account Director	Jessica Ferris
Responsable de budget agence	Trisha Mitra
Responsable de la production	Thomas Laget
Producteur, agence	Marine Redon
Operations Director	Antoine Ferrari
Maison de production	Solab
Producteur	Nicolas Tiry
Producteur délégué	Amine Ketem
Production Service Company	Dmb
Réalisateur	Nadia Lee Cohen
Photographe	Nadia Lee Cohen
Directeur de la photo	Arnau Valls Colomer
Habilleuse / styliste	Chloe and Chenelle
Chef décorateur	Brittany Porter
Coiffeur	Sami Knight
Behind the Scenes	Frank Pfeifer
Post production	Mathematic
Post-production Producer	Julie Lagadec
Post-production Producer	Raimbaut Gaffier
Monteur	Adriana Legay
Coloriste	Mathieu Caplanne