Oscar Asmoarp
Digital Director at Grey Possible
Amsterdam, Pays-Bas
Titre10 Years Later, Alive & Kicking
Agence
Campagne 10 years - Pink Ribbon Magazine
Annonceur Pink Ribbon Inc.
Marque Pink Ribbon Magazine
Date de première diffusion/publication
Secteur d'activité Journaux, magazines, livres
Slogan Together wer're stronger
Synopsis Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.
Type de média Presse & publications
Directeur de création
Directeur de création
Concepteur / rédacteur
Directeur artistique
Digital Director
Responsable de budget agence
Digital Producer

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