Sarah Bastien

Sarah Bastien

Partner - Head of Strategic Planning at 5ème Gauche (Herezie Group)
Paris, France

A propos

Ce profil a été créé car Sarah Bastien a été référencé(e) sur AdForum

C'est mon profil et je souhaite l'actualiser.
Expérience par secteurs

Postes

Partner - Head of Strategic Planning
Paris, France
August 2010 - Actuellement ici (10 ans 1 mois)
Brand Designer - Integrated Strategy

- Brand strategy
- 360° and web centric communication plans
- Activation plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
- Consulting
- Management

Budgets : Yves Rocher, Darty, Ruinart, Optic 2ooo, Van Cleef&Arpels, Cacharel, Zenith Watches, Le Sucre, Quick, Saint Maclou, Darjeeling Lingerie, Total, Swisslife, Fly, New Business
Strategic Planner / Consulting new business
BETC Digital
Paris, France
October 2008 - September 2010 (1 an 11 mois)
Web and New Media Specialist

- Brand strategy
- 360° and web centric communication plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills

Accounts : SFR, Evian, Lacoste, Vichy, Innéov, Carte Noire, Disney, LU, Air France, New Business
Strategic Planner CRM and New Medias
Wunderman Paris
France
October 2007 - August 2008 (10 mois)
Online and direct marketing, Community marketing, Channel Planning, Strategic recommandations, market and sociologic watch, benchmarking, creative briefs and plans boards...

Accounts : Bourjois, Galeries Lafayette, Ford, Microsoft, Kraft, LG, Petit Navire, Colgate, Decathlon, New business
Strategic Planner
G2 Paris WPP
France
April 2006 - October 2007 (1 an 6 mois)
Benchmarking, Strategic advices, maket and sociologic watch...

Accounts : EDF, SNCF, Nokia, La Poste, Varilux, Canal +, Pierre et Vacances, Total, Cortal Consors
Press Studies assistant
Puteaux, France
May 2005 - September 2005 (4 mois)

Qualitative and quantitative studies on magazine press
Achievement of spécific studies about womens, cars purchasing behaviour, seniors...
Achievement of tools to help selling through many data analysis : advertising investments, selling, broadcasting...

Formation

Master 2 en Marketing et communication intégrée

2007 - 2008 (1 an)

bac+4 - Marketing communication et publicité

2004 - 2006 (2 ans)

Deug 2 en lettres modernes

2002 - 2004 (2 ans)

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