Chris Weil believes that experience creates the connections that lead to loyalty, advocacy and sales. He leads Momentum in imagining and creating those memorable moments for brands, as the Total Brand Experience. Weil believes that what a brand does is more important than what it says and that these days people demand more from brands than just products or service — people need these relationships to have meaning. That belief has characterized his leadership of Momentum, powering its award-winning collaborative creativity, double-digit year-over-year growth and evolution into a global ideas powerhouse with offices in 30+ countries. This conviction has also empowered Chris and the people of Momentum to build a non-traditional agency model, creating authentic experiences as currency for the modern consumer and bringing those experiences to life with world-class capabilities across events, sponsorships, promotions, music, entertainment, advertising, content, strategy and beyond.
In 2007, Chris introduced the concept of “Phygital” — a word describing the inseparable experiences between the physical and the digital world. Newly inspired by the modern consumer as “connected protagonist” – desiring currency to fulfill needs for entertainment, information, connection and experience in this Phygital world – Chris has shaped his global network into a company that can create anything and partner with consumers to inspire, activate and personalize what experience is created.