River Island - "Unleash your vibe"

St. Luke’s Communications

St. Luke’s Communications London, Royaume-Uni

3750

Marque: River Island
Pays: Royaume-Uni

Annonceur: River Island

Titre	Unleash your vibe
Agence	St. Luke’s Communications
Campagne	Unleash your vibe
Annonceur	River Island
Marque	River Island
Date de première diffusion/publication	2021 / 4
Secteur d'activité	Vêtements
Philosophie	After months of lockdown River Island, one of the UK’s most well loved high-street retailers, has unveiled a new campaign created by St. Luke’s, to launch its spring/summer collection. ‘Unleash your vibe at the River Island’ is an unapologetic call for us all to follow our desires this coming summer season and let our true selves shine, after a year of being cooped up indoors. The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship reminding us of the glorious fun we’ve been missing. From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months most of us have spent in jersey leisurewear, the clothes featured are equally liberated – gorgeous colours, pretty prints and frivolous frills all designed to bring us joy. The campaign goes live on 29 April and runs for 6 weeks on video-on-demand in 30- and 20-second versions and on social channels. The photography from the campaign will run across all River Islands owned channels: website, emails and DM. It is the first major campaign created by St Luke’s for the brand.
Type de média	Digital
Longueur	30 seconds
Responsable de la création	Al Young
Directeur de la création	Richard Denney
Directeur artistique	Laura Stevens
Concepteur / rédacteur	Claire Wombwell
Producteur, agence	Chloe London
Producteur print	Daniel Moorey
Producteur print	Andrew Thorne
Planneur stratégique	Adele Aitchinson
Business Director	Lara Poole
Directeur de clientèle	Ashley Box
Responsable de budget agence	Hope Shooter
Maison de production	RSA
Réalisateur	Marie Schuller
Photographe	Marie Schuller
Social Director	GREG BARNES
Producteur	Nick Ferguson
Directeur de la photo	Jake Scott
Post production	No8
Post-production Producer	Emma Shuter
Music Supervision	Native Music
Media	Manning Gottlieb