Sarah Wood
Responsable de la publicité (annonceur) at Monash University
London, France
TitreMoney Manager
Agence
Campagne Money Manager
Annonceur Lloyds Banking Group
Marque Lloyds TSB
Date de première diffusion/publication 2011 / 3
Secteur d'activité Services bancaires, investissements, services boursiers
Synopsis The playful family pets is seen enjoying his gold plated luxury cage, with the help of the Money Manager service his howners are now able to successfully manage their money better online despite splashing out in the past-keeping even their pets happy
Philosophie
The new TV campaign features the much-loved Lloyds characters as well as a new addition – Lloyds’ first hamster.   Even though the playful family pet is seen enjoying his gold plated luxury cage, with the help of the Money Manager service his owners are now able to successfully manage their money better online despite splashing out in the past.- keeping even their pet happy.
Problème
The ongoing uncertain economic climate has caused people to be wary of the future, leaving them feeling the need to tighten their belts and stay in control of spending.  Money Manager is an innovative way for Lloyds TSB to help its customers understand their money better – giving them added confidence and control.
 
Money Manager automatically sorts customer’s financial data in a clear and concise way, providing an instant overview of how they spend their money, when their regular payments are made, shown in a calendar and a ‘Category Breakdown’ pie chart to pin point where their money goes. Gone are the text, number and list heavy visuals.
 
The integrated campaign includes an online film and display, press and outdoor.
 
The online elements to the campaign, created in conjunction with RKCR/Y&R’s digital arm Saint, included an online film where the characters from the Lloyds TSB World educate people on how to use this new service. Online also included display assets ahead of the launch to raise awareness and a launch campaign taking you into the site – www.lloydstsb.com/moneymanager
Type de média Télévision
Marché Royaume-Uni
Planneur
Directeur artistique
Concepteur / rédacteur
Directeur de création
Directeur de clientèle
Responsable de budget agence
Réalisateur

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