Anze Jereb
Executive Creative Director at BBDO Ukraine, Kyiv
Kyiv, Ukraine
TitreDesign for design’s sake isn’t design
Campagne Design for design’s sake isn’t design
Annonceur Design Village
Marque Design Village
Date de première diffusion/publication
Secteur d'activité Autres
Philosophie We created promo posters and identity for Design Village, one of the largest design events in Ukraine. Each year, it brings together people from around the world of visual culture. Our goal was to show that design should be more than just aesthetics— it should be about user experience as well. We used the opportunity to create a de facto public service about the realities of design in Ukraine, forcing designers to confront the same bad design that consumers deal with in everyday life. We released a series of posters with various poorly designed elements. And the festival promotion became a kind of public service announcement. When we published the posters online, people started to comment about mistakes in the posters. A word was misspelled here. An element didn't make sense there. Ultimately, the comments ignited into a conversation about the purpose of design. We reminded the design community in Ukraine that design is more than make up. And that design for design's sake isn't design.
Type de média Packaging, Marque & Design
Creative Director
Head of Branding Studio
Concepteur / rédacteur
Concepteur / rédacteur

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