|Titre||MAKE BEER STAND OUT AGAIN|
|Brief||‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use.|
|Campagne||MAKE BEER STAND OUT AGAIN|
|Mise en ligne||Novembre 2019|
|Secteur d'activité||Bières, cidres|
|Synopsis||‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo.|
|Type de média||Packaging Design|
|Directeur de la création||Anze Jereb|
|Directeur de création||Denis Keleberdenko|
|Directeur artistique||Mariia Plotnikova|
|Directeur artistique||Rostyslav Vyshnevyi|
|Concepteur / rédacteur||Dima Kishka|
|Head of Brand||Maria Teterin|
|Motion Designer||Oleksiy Katruk|
|Directeur de clientèle||Marina Kitaeva|
|Senior Account Manager||Anastasia Bezhevets|
|Responsable de budget agence||Anna Volovitska|
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