Anze Jereb
Executive Creative Director at BBDO Ukraine, Kyiv
Kyiv, Ukraine
TitreMAKE BEER STAND OUT AGAIN
Brief‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use.
Agence
Campagne MAKE BEER STAND OUT AGAIN
Annonceur Obolon
Marque hike
Mise en ligneNovembre 2019
Secteur d'activité Bières, cidres
Synopsis ‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo.
Type de média Packaging Design
Directeur de la création
Directeur de création
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Head of Brand
Designer
Designer
Motion Designer
Producteur
Directeur de clientèle
Senior Account Manager
Responsable de budget agence

Personnes liées à cette réalisation

Vous pourriez aimer...

En vue

Créez votre profil talent sur AdForum

Commencez