Ludovic Miège
Directeur de création associé at Havas Paris
PUTEAUX, France
TitreLucky Day
Agence
Campagne Lucky Day
Annonceur French Federation of Cardiology
Marque FFC
Date de première diffusion/publication 2018 / 3
Secteur d'activité Santé publique, hygiène et sécurité
Synopsis This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.
Philosophie This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%. Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.
Type de média Télévision
Longueur
Chief Creative Officer
Creative Director
Artistic Director
Concepteur / rédacteur
Concepteur / rédacteur
TV Producer
Production
Director
Production
Post-Production
Post-production Sound
Producer

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