| Titre | Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer |
| Agence | DDB Group Germany |
| Campagne | Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer. |
| Annonceur | Pink Ribbon Inc. |
| Marque | Pink Ribbon Germany |
| Date de première diffusion/publication | 2016 / 6 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de création | Eric Schoeffler |
| Directeur de création | Myles Lord |
| Directeur de création | Tom Hauser |
| Directeur de création | Konradin Resa |
| Directeur de création | Nikolai Diepenbrock |
| Concepteur / rédacteur | Edward Sedelius |
| Concepteur / rédacteur | Taria Hocke |
| Directeur artistique | Lilli Langenheim |
| Directeur artistique | Isabella Jorgensen |
| Directeur artistique | Marc Kaufholz |
| Photographe | Hannes Caspar |
| Planneur | Tom Hormann |
| Illustrateur | Sebastian Hudert |
| Social Media Manager | Philipp Ciba |
| Acheteur d'art | behind the scenes GmbH, Berlin |
| Client Services Director | David Barton |
| Responsable de budget agence | Catrin Schmid |
| Responsable de budget agence | Paul Dombek |
| Responsable de budget agence | Nabila Korte |
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