|Marque||help i can't sleep|
|Date de première diffusion/publication|
|Philosophie||Dream 9: Specially formulated for persons suffering from age/masculinity worries.|
|Problème|| Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.|
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
|Résultat||Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.|
|Type de média||Film Web|
|Maison de production||Human|
|Maison de production||Tool of North America|
|Directeur de la création||Scott Duchon|
|Directeur de la création||John Patroulis|
|Directeur de création||Paul Caiozzo|
|Directeur de création||Nathan Frank|
|Directeur artistique||Paul Caiozzo|
|Directeur artistique||Nathan Frank|
|Concepteur / rédacteur||Paul Caiozzo|
|Concepteur / rédacteur||Nathan Frank|
|Producteur, agence||Mandie Bowe|
|Producteur, agence||Joyce Chen|
|Chef de groupe||Melissa Hill|
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