Melissa Hill
Directeur de clientèle at PepsiCo Inc.
San Francisco, Etats-Unis
TitreBalding
Agence
Campagne Dream Recommendations
Annonceur Help Remedies
Marque help i can't sleep
Date de première diffusion/publication
Secteur d'activité Médicaments
Philosophie Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Problème Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.
 
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Résultat Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Type de média Film Web
Maison de production
Maison de production
Directeur de la création
Directeur de la création
Directeur de création
Directeur de création
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Producteur, agence
Producteur, agence
Chef de groupe
Réalisateur
Montage
Post production
Effets spéciaux

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