Jeff Ferro
VP Production at Pereira O'Dell
San Francisco, Etats-Unis
Campagne Callegari Olive Oil Brand Identity
Annonceur Callegari
Marque Callegari Olive Oil
Date de première diffusion/publication
Secteur d'activité Huiles alimentaires
Philosophie Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold in the US. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles. 
Problème BOTTLES
The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef.
Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil.
Additionally, the pen is a promotional item that conveys the elegant presence of Callegari olive oil by allowing chefs to sign their signature dishes and at the same time become brand ambassadors.
As part of the overall brand program Pereira & O’Dell also designed a series of posters to launch the product in special US luxury retail markets.
The translucent stacking plates are perfect for cocktail parties. Alone they are a deconstructed mosaic that stacks together to create the Callegari logo in purple, gold and blue. 
Résultat The bottle’s design sparks a change in consumers' behavior, now bringing the product bottle to the table instead of using olive oil dispensers. Consumers are driven to Callegari as the brand and packaging reflects the high quality and provenience of the olive oil. 
Type de média Packaging, Marque & Design
Directeur de la création
Brand Design Director
Brand Design Director
Executive Agency Producer
Chef de fabrication
associate producer
Directeur de clientèle

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