|Titre||Today We've Got to Play!|
|Campagne||Today we've got to Play!|
|Date de première diffusion/publication|
|Secteur d'activité||Vêtements pour enfants|
|Synopsis|| “Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike.|
In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood.
|Type de média||Film Web|
|Responsable de la création||PJ Pereira|
|Chief Executive Officer||Andrew O'Dell|
|Directeur de création||Robert Lambrechts|
|Directeur artistique||Brett Beaty|
|Chef de groupe||Izzy Weberbauer|
|VP, Director of Production||Jeff Ferro|
|Integrated Producer||Judy Kreiter|
|Business Affairs Director||Kallie Halbach|
|Directeur de la photo||Wynn Padula|
|Production Intern||Hannah Levinson|
|Production Intern||Alex Wrubel|
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