Diesel - "Make Love Not Walls 3"

Anomaly Amsterdam

Anomaly Amsterdam Amsterdam, Pays-Bas

11058

Titre	Make Love Not Walls 3
Agence	Anomaly Amsterdam
Campagne	Make Love Not Walls
Annonceur	Diesel
Marque	Diesel
Date de première diffusion/publication	2017 / 2
Secteur d'activité	Magasins de Vêtements & Accessoires
Synopsis	Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. "Make Love, Not Walls” is a message of defiant hope and positivity in the midst of dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
Type de média	Presse & publications
Longueur	98 seconds
Directeur de la création	Martin Ginsborg
Directeur de la création	Lars Jorgensen
Directeur de création	Chris Adams
Directeur de création	Ross Cavin
Photographe	David LaChapelle
Producteur, maison de production	Steven Pranica
Producteur, maison de production	Coleen Haynes
Directeur de la photo	Fredrik Jacobi
Chef décorateur	Annie Sperling