SANTÉ PUBLIQUE FRANCE - "We, the Lovers"

BABEL

BABEL Paris, France

1104

Titre	We, the Lovers
Agence	BABEL
Campagne	WE, THE LOVERS
Annonceur	Santé Publique France
Marque	SANTÉ PUBLIQUE FRANCE
Date de première diffusion/publication	2021 / 11
Produit	LGBTQ+
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Type de média	Etude de cas
Longueur	121 seconds
Directeur de création	Jean-Laurent Py
Directeur de création	Laurent Nuyen
Directeur artistique	Louis Grzeskowiak
Concepteur / rédacteur	Cédric Hamelin
Responsable de la TV prod	Jeanne Halfon
Réalisateur	Lucy Luscombe
Production	Caviar London
Post production	FIRM
Production du son	Circonflex