Camilo Guanes
Executive Creative Director at Oniria\TBWA
Asunción, Paraguay
TitrePaseo del Recuerdo Remembrance Walk 1
Campagne Remembrance Walk
Annonceur Banco Itaú
Marque Banco Itaú
Mise en ligneJuin 2019
Secteur d'activité Lutte contre l'exclusion et la discrimination
Synopsis 62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital.
Type de média Télévision & Cinéma
Chief Creative Director
Directeur exécutif

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