Titre | Both of You - Robert |
Agence | Amsterdam Worldwide Group |
Campagne | Both of You |
Annonceur | Sony / Intel |
Marque | Intel® |
Date de première diffusion/publication | 2013 / 12 |
Produit | Intel® i5 |
Secteur d'activité | Ordinateurs personnels, PDAs & calculatrices |
Synopsis | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
Philosophie | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Résultat | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Type de média | Film Web |
Longueur | |
Plus d'info | http://www.youtube.com/watch?v=eDZH30PkM08 |
Post production | Darlings Post |
Maison de production | Audentity Music & Sound |
Directeur de la création | Richard Gorodecky |
Directeur artistique | Richard Gorodecky |
Concepteur / rédacteur | Richard Gorodecky |
Directeur artistique | Laurie Lacourt |
Concepteur / rédacteur | Chermine Assadian |
Directeur artistique | Fabian Hupfauf |
Directeur artistique | Daniel Peirón |
Concepteur / rédacteur | Karen Cardy |
Producteur | Neil Henry |
Producteur | Jan-Peter Wiersma |
Directeur de clientèle | Megan Wooding |
Responsable de budget agence | KaMing Kho |
Directeur du planning stratégique | Uli Kurtenbach |
Maison de production | Frontier Films |
Réalisateur | Matthew Bissonnette |
Directeur de la photo | Kris Belchevski |
Directeur artistique | Patricia Christie |
Producteur exécutif | Simon Dragland |
Producteur exécutif | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Compositeur de musique | Niels den Otter |
Compositeur de musique | Guido Maat |
Compositeur de musique | Rogier de Nijs |