Guy J Bradbury

Guy J Bradbury

Founding Partner and Executive Creative Director at Atomic London
London, United Kingdom, Royaume-Uni

A propos

Never quiet.

It’s a principle that drives everything we do.
Creating ideas that are hard to ignore,
difficult to forget, easily more effective.

Awards

Postes

Founding Partner and Executive Creative Director
London, Royaume-Uni
June 2012 - Actuellement ici (8 ans 3 mois)
I am a founding partner and Creative Partner at Atomic and our message is simple.

So many people say that in today's multi-channel world it's never been harder for brands to be heard. Well we don't agree.

We think brands struggle to be heard not because it's too busy, but because their work is too bland.

Never Quiet. It's a principle that drives everything we do. Creating ideas that, are hard to ignore, difficult to forget, easily more effective.

Atomic put brand and activation working not just in the same building, but side by side.
Group Creative Director
London, Royaume-Uni
September 2010 - June 2012 (1 an 9 mois)
In 2010 I was promoted to Group Creative Director of DDB UK responsible for global brands including Esso, Phillips, Star Alliance, Tourism Australia, TDA and the UK Volkswagen Dealership network. I also led the creative pitch for Virgin Media, helping the brand to rediscover their mojo with a number of award winning campaigns, including their most successful product launch in history for TiVo. Which encouraged millions of people to ditch their Sky box .

During my time, DDB was voted the most awarded agency in the world for both creativity and effectiveness.
Executive Creative Director
Touch DDB
Royaume-Uni
August 2007 - September 2010 (3 ans 1 mois)
In 2007 I joined Touch DDB as Executive Creative Director, where I was responsible for delivering integration across DDB and helping brands to create richer experiences beyond the TV. As a small and nimble team we helped our clients to reach new audiences and transform their brands in innovative ways, through social, mobile, experiential and direct channels.

In this time we created highly effective work for many brands. Making Right Guard relevant to a younger generation, by putting their deodorant to the test at festivals. And creating the most successful car launch ever outside of a dealership, for the Volkswagen Polo.
Executive Creative Director
London, Royaume-Uni
August 2005 - August 2007 (2 ans)
In 2005, I joined RMG (JWT's sister agency) as Executive Creative Director, where I built the most awarded integrated team in the network.

In January 2006, RMG Connect was named #7 on Adweek's annual list of the top 100 Interactive Agencies.

During this time I delivered award winning campaigns for all of the agencies accounts including Shell, Vodafone, Listerine, Sky, Rimmel and Tourism Ireland.

In 2006, I was also part of the global team that created and delivered a $300 million campaign for HSBC inviting the world to share their point of view across on a range of topics from bull fighting to haute couture.
Creative Director
London, Royaume-Uni
2004 - 2005 (1 an)
In 2004 I was promoted to Creative Director after wining over 50 awards for creativity for clients including St Mungo's, Club 18-30, Head and Shoulders, Telewest and Toyota.

In 2004 I then helped set up and run Saatchi X, offering the agencies clients a truly integrated offering from TV through to shelf both on and offline.

Formation

1990 - 1993 (3 ans)

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