| Titre | Sacred Poster |
| Agence | Dentsu Brasil |
| Campagne | Sacred Poster |
| Annonceur | Pobre Juan |
| Marque | Pobre Juan |
| Date de première diffusion/publication | 2018 / 4 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important. |
| Type de média | Affichage |
| Longueur | |
| Directeur de création | Filipe Cuvero |
| Directeur artistique | Christian Faria |
| Directeur artistique | Eduardo Ataíde |
| Directeur artistique | Marlus Lau |
| Illustrateur | Eduardo Ataíde |
| Illustrateur | Marlus Lau |
| Concepteur / rédacteur | Murilo Torezan |
| Concepteur / rédacteur | Carlos Mori |
| Photographe | Luiz Moretti |
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