Marcy Samet

Marcy Samet

Global Chief Marketing Officer at MRM//McCann
New York, Etats-Unis

A propos

Driven to invent ideas that unite creativity, technology and performance.


Passionate leader with proven track record in growing Agencies and brands. Skilled in building effective teams that transform business quickly and with laser focus. Tasked with creating future proof entrepreneurial agency model where technology is magic. Public speaker on ecrm, social media integration, multi media, multi platform. Multi platform ! Pharma friendly social -- transforming brands in a digital world.
Category expertise includes: healthcare, food, education, travel and entertainment, technology, financial services, real estate, retail.

Postes

Global Chief Marketing Officer
MRM//McCann
February 2014 - Actuellement ici (6 years 6 months)
Executive Vice President, Managing Director
MRM Worldwide
2008 - Actuellement ici (12 years 7 months)
Leader of Agency focused on delivering marketing and communications solutions in a Post digital world. Lead teams for major companies in their pursuit of creating category firsts. Focus in financial services, pharmacuetical, healthcare, telecommunciations, travel and hospitality, education and General Aviation. Developed unique positioning delivering "TVD" Television to Digital customer experience. Leading mobile, social and digital leader.
EVP Client Services Officer
Lawrenceville, Etats-Unis
August 1993 - February 2008 (14 years 6 months)
Entrepreunarial executive who was a key leader in pioneering the growth of a mid size regional agency to it's purchase by MRM and IPG. Led through the dot com era, the digital boom and synethized the healthcare practice . Experienced leader in financial services, healthcare, telecommunications, travel and entertainment. Grew the company from 59 employees to over 150.
Vice President
Ogilvy and Mather Direct
1988 - 1992 (4 years)

Formation

Diploma, Marketing

BS, Rhetoric and Communications , Cum Laude

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