| Titre | Coffeetable Book |
| Agence | Serviceplan Group |
| Campagne | Coffeetable Book |
| Annonceur | Rolf Benz AG |
| Marque | Rolf Benz |
| Mise en ligne | Novembre 2012 |
| Secteur d'activité | Ameublement |
| Synopsis | We invented the first coffeetablebook that’s also a coffeetable. From a distance, it looks like a coffeetable, but on closer inspection it turns out to be a book that reveals to the customer the whole world of the Rolf Benz coffeetablecollection.Either at the POS or at trade fairs, the unusual promotional idea makes people curious to find out more about coffeetables. And now, suddenly more people than ever before are becoming interested in the once 'poor relation' of the Rolf Benz collection. |
| Type de média | Etude de cas |
| Chef de groupe | Anna Arnert |
| Directeur de la création | Matthias Harbeck |
| Responsable de la création | Alexander Schill |
| Photographe | Foto Design Huber |
| Directeur artistique | Franz Röppischer |
| Directeur artistique | Sandra Loibl |
| Concepteur / rédacteur | Frank Seiler |
| Directeur de création | Oliver Palmer |
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