Felicitas Olschewski

Felicitas Olschewski

Creative Director at 72andSunny, Amsterdam
Amsterdam, Allemagne

A propos

I'm Felicitas, a creative activist with the love for sport, innovation strategy and technology.

Currently I'm a Creative Director on adidas global.

Whilst working since 2008 in creative communications in Munich, Berlin and Amsterdam on global accounts such as adidas, Apple, eBay, Google, Netflix, Samsung and Youtube, my MA Innovation Management at Central Saint Martins led me to explore new fields of research and strategy, product, service and future experience design. Having grown up in the Bavarian Alps, I am passionate about sport and was on the road to semi-professional alpine skiing before high-school.

I am interested in the management of processes and services, future products and innovations, intelligent assets and new digital technologies that create experiences to reassemble the relationship between business, people and the Planet.


Creative Director
Amsterdam, Pays-Bas
July 2017 - Actuellement ici (4 ans 3 mois)

72andSunny creates cultural impact on behalf of brands. The company is recognised as the Drum’s agency of the year 2015, one of Fast Company’s most innovative companies in 2016, two times winner of ‘Agency of the Year for AdAge and AdWeek and amongst the '25 places creatives would kill to work for' 2016. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s services include Activision, adidas, Axe, Carlsberg, ESPN, Google, Samsung, Smirnoff, Sonos, Target, Tillamook and truth.
Clients: eBay, adidas.
adidas FUTURE team, Innovation Strategy
October 2017 - February 2018 (4 mois)
The FUTURE team is the innovation team of adidas. A collaborative group of dedicated teams focused on products, processes and business model innovation, driven to create the best for the athlete and shaping the future of sport.

Major tasks:
• Working in the Innovation Management team
• Innovation Strategy from research into project work
• Business Model Innovation
• Workshops & Design Sprints
• Product and Service Design
Associate Creative Director
Amsterdam, Pays-Bas
July 2015 - June 2017 (1 an 11 mois)
Amsterdam, Pays-Bas
June 2014 - June 2015 (1 an)
Editorial Writer
Freunde von Freunden
2011 - 2014 (3 ans)
International magazine and blog FreundevonFreunden portrays people of diverse creative and cultural backgrounds in their homes.
The German initiative portrays leading thinkers, designers, and innovators. FvF has partnership agreements with Die Zeit, Vitra and a serious of international magazines.
Amstelveen, Pays-Bas
October 2013 - June 2014 (8 mois)
DDB&Tribal is one of the world's leading agency networks. The Amsterdam dependence creates famous work for adidas, KLM, Heineken and McDonald’s and is one of the leading communication agencies globally.
Clients: Working on international business of DDB & Tribal clients such as KLM, TomTom, adidas, C&A, Heineken and Volkswagen as well as new business pitches.

Major tasks:
• Digital and interactive campaigns for European markets
• English concept and copywriting on all international clients
• Senior lead and responsibilities on campaign production processes
Creative Writer
Amsterdam, Pays-Bas
2011 - 2013 (2 ans)
ACHTUNG! is a creative agency for the digital age, awarded 3x digital agency of the Netherlands. The agency’s competence is to create stories for brands and invite consumers to make them their own stories by allowing them to interact with the story in a digital experience.
Clients: 3FM, Chocomel, O’Neill, Skoda, Volkswagen Nederland, Vodafone Nederland, Frisland Campina, StopAidsNow! and other project based clients

Major tasks:
• Creating big brand stories and experiences in social, online and interactive media
• Consumer involved campaigns
• working in both english and dutch written language
Berlin, Allemagne
2009 - 2011 (2 ans)


Degree NameMaster of Arts (MA) (2018) - Innovation Management GradeA

2016 - 2018 (2 ans)
Other activities and societies: Central Saint Martins MA Innovation Management recognises the growing demand for creative, collaborative practitioners with an understanding of business, design and culture, whose role is not to deliver products or services but rather to identify and verify opportunity. Where MBA and design management programmes analyse problems, this postgraduate course deploys connective and creative approaches to managing innovation in order to synthesise opportunities.

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