| Titre | Mean Tweets (Long Video) |
| Agence | Fold7 |
| Campagne | Mean Tweets |
| Annonceur | Carlsberg Group |
| Marque | Carlsberg |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Bières, cidres |
| Synopsis | The new social media campaign for Carlsberg directed by Richard Pengelley through Dirty Films has been launched, serving up the |
| Philosophie | Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew. |
| Type de média | Médias sociaux |
| Longueur | |
| Responsable de la création | Ryan Newey |
| VP, Marketing | Liam Newton |
| Equipe créative | Adrian Lim |
| Designer | Jamie Craven |
| Account Management Team | James Joice |
| Account Management Team | Chloe Cooper |
| Account Management Team | Kathryn Mason |
| Producteur, agence | Max Dinunno |
| Maison de production | Dirty Films |
| Réalisateur | Richard Pengelley |
| Producteur | Mike Carr |
| Producteur | Alex Bedford |
| Sound Designer | Andy Humphries |
| Sociéte de création sonore | Bark Soho |
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