| Titre | Grab Life By The Boobs |
| Agence | Fold7 |
| Campagne | Grab Life By The Boobs |
| Annonceur | Coppafeel! |
| Marque | Coppafeel! |
| Date de première diffusion/publication | 2019 / 7 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | Fold7 today announces the launch of its latest campaign with breast cancer awareness charity, CoppaFeel! The campaign, which celebrates Coppafeel’s 10th anniversary, asks people to “Grab Life By The Boobs” in a bid to normalise regularly checking your boobs, particularly for demographics that are statistically less likely* to do so, such as the BAME community, transgender community and cisgender men. The campaign follows on from the widely celebrated “Trust Your Touch” ad, which was the first advert to show a female nipple on daytime TV back in 2017. The “Grab life by the boobs” campaign features real men and women, some of whom have experienced breast cancer themselves, and highlights how checking your boobs regularly could be lifesaving. The 60 second ad opens with a series of shots of women busily getting dressed for the gym and looking after children, leading with a voiceover noting “life can be a handful”. The frame then moves to a woman lying in bed on a rainy day, pulling the sheets over her head, with the narrative continuing “but what do you do? Back down when things get tough? Or confront them, breasts on?”. As the narrator continues, “do you let go, or grab on for dear life?”, the film cuts to a set of snapshots of women and men checking their chests, playing rugby, swimming, and breastfeeding. The voiceover rolls on “you grab on to everything it has to offer. Your Future. Your loved ones. Yourself. So grab today. Grab tomorrow. Grab what matters.” Closing with powerful shots of each cast member looking directly into the camera holding their chests, the ad finishes “Grab your dreams. Grab big and squeeze plenty. It could save your life.” The campaign was developed by a predominantly female production team consisting of; Charlotte Whittall at Fold7, Eloise King at Pretty Bird, Anna Patarakina at Clean Films, Ellie Johnson at tenthree, Mia Saunders & Kati Hall at The Mill. The campaign will run across TV, cinema, radio, print, OOH and online from July to November, kicking off today. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Responsable de la création | Ryan Newey |
| Creative | Simon Helm |
| Creative Director | Adrian Lim |
| Agency Producer | Charlotte Whittall |
| Business Director | Chloe Cooper |
| Strategy | Marie Conley |
| Director | Eloise King |
| Production Company Producer | Ted Thornton |
| Directeur de la photo | Anna Patarakina |
| AD | Dave Calland |
| Editor | Ellie Johnson |
| Sound Designer | James Lyme |
| Music Composer | Aaron Williams |
| Music Supervisor | Dave Bass |
| Colourist | Tom Mangham |
| Flame Ops | The Mill |
| Post Producer | Mia Saunders |
| Post Producer | Katie Hall |