| Titre | One Accident Is Enough 1 |
| Agence | DDB Berlin |
| Campagne | One Accident Is Enough |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Date de première diffusion/publication | 2018 / 4 |
| Secteur d'activité | Voitures |
| Philosophie | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
| Type de média | Presse & publications |
| Chief Creative Officer | Dennis May |
| Directeur de la création | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Directeur artistique | José Filipe Gomes |
| Concepteur / rédacteur | Pedro Lourenço |
| Illustrateur | Sebastian Pattis |
| Retoucher | Zé Anderson |
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