20 years in the business, still a copywriter.
Winner of Grand Prix for Good at Cannes Lions 2017, and Black Pencil at D&AD Impact, for Immunity Charm, and winner of Grande Lotus, Promo, at Adfest 2017, for Nescafé.
Creator of major international and domestic campaigns like Nescafé (stammering comedian and RJ), Mastercard (reunion), Ministry of Health, India (family planning), Ministry of Public Health, Afghanistan (immunity charm), Nestlé Corporate (breastfeeding), and Reckitt-Benckiser (Dettol and Harpic), among others.
Writer of lines that are now part of Indian pop culture, like ‘Sprite bujhaye only pyaas, baki all bakwaas’ ‘Boond boond mein vishwaas’ and ‘Hum Chlor-mint kyon khaate hain’.
Captain of the creative rockstars at McCann World Group, India - rated India’s no. 1 creative agency for 2014 and 2015 by the Gunn Report. We were No. 2 in 2016, but we’ll be back this year.
Lover of cricket.