Perry Fair
President and Chief Creative Officer at JWT Atlanta
Atlanta, Etats-Unis
TitreOur Home
Agence
Campagne Our Home
Annonceur Federal Emergency Management Agency
Marque FEMA
Date de première diffusion/publication
Secteur d'activité Gouvernement et autres institutions
Slogan Protect what matters.
Synopsis This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.
“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.
View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome 
Type de média Télévision
Longueur
Marché Etats-Unis
Plus d'info
Responsable de la création
Directeur de création groupe
Directeur de création associé
Concepteur / rédacteur
Group Account Director
Chef de groupe
Chef de groupe
Director of Integrated Production
Producteur
Chef de projet

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