| Titre | mortierbrigade Goes Live for Pink Ribbon |
| Agence | mortierbrigade |
| Campagne | mortierbrigade Goes Live for Pink Ribbon |
| Annonceur | Pink Ribbon |
| Marque | Pink Ribbon |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news. |
| Type de média | Presse quotidienne |
| Directeur de création | Jens Mortier |
| Directeur de création | Joost Berends |
| Directeur de création | Philippe de Ceuster |
| Equipe créative | Fréderic Zouag |
| Equipe créative | Nicolas Gaspart |
| Designer | Vito Latoratta |
| Designer | usman abdul |
| Designer | Bram Vermeyen |
| PR manager | Anne-Cécile Collignon |
| Producteur, maison de production | Anneleen Vande Voorde |
| Producteur, maison de production | Tuyen Pham |
| Social Media Team | Tom Baetens |
| Stratégie/Planning | Dorien Mathijssen |
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