| Titre | Les Chutes |
| Brief | We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life. |
| Agence | HUMANSEVEN |
| Campagne | Les Chutes |
| Annonceur | Fédération Française de Cardiologie |
| Marque | Fédération Française de Cardiologie |
| Date de première diffusion/publication | 2017 / 3 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease. |
| Type de média | Télévision |
| Longueur | |
| Président | Elisabeth Billiemaz |
| Responsable de la publicité (annonceur) | Claire Mounier-Vehier |
| Responsable de la publicité (annonceur) | Luc-Michel Gorre |
| Responsable de la publicité (annonceur) | Philippe Serre |
| Responsable de la publicité (annonceur) | Emilie Beneteau |
| Responsable de budget agence | Nathalie Delaeter |
| Responsable de budget agence | Sophie Mathonet |
| Responsable de budget agence | Esther Govoroff |
| Directeur de la création | Xavier Beauregard |
| Direction artistique et créative | Jordan Molina |
| Concepteur / rédacteur | Ludovic Miège |
| Concepteur / rédacteur | Frédérick Lutge |
| Producteur, agence | Sarah Bouadjera |
| Maison de production | Quad |
| Réalisateur | Henry Mason |
| Producteur | Karen Barel |
| Post production | Hercules HRCLS |
| Son | Hercules HRCLS |
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