|Titre||The Biography of Tomorrow|
|Brief||Using Google Cloud, the 10 business markets of 10 CEOs were analysed. This predictive data was given to famous French authors, who turned the material into "the biographies of tomorrow". The books showed the executives the potential future lives they could have if they agreed to meet with the Google Cloud team. The covers featured a portrait of each targeted CEO. Finally, the books were hand delivered with the relevant Google Cloud contact details.|
|Campagne||The Biography of Tomorrow|
|Date de première diffusion/publication|
|Secteur d'activité||Sites Internet (hors FAI)|
|Slogan||The Biography of Tomorrow|
|Synopsis||The campaign consists in create 10 managers' future biography based on the analysis of the differents markets.|
|Synopsis (langue originale)||To show the power of Google Cloud, we set up a full-scale demonstration by analysing the 10 business markets of 10 CEOs. Extremely accurate and predictive data was collected. Then we used and reshaped them into a brand new genre of book. With the help of writers from Le Cherche Midi (one of the top 10 publishing houses in France), we created the 10 first “biographies of anticipation”, explaining the potential future lives these executives could have if they accepted to meet with the Google Cloud team.The collection consisted of 10 books, each published in one single example, telling the 10 stories, each 60 pages long, and prefaced by the world famous economist Jacques Attali. For obvious reasons of confidentiality, the information gathered wasn’t available to the media and only the person concerned had access to the entire and uncensored version of their book. The cover featured an illustrated portrait of the targeted CEO by the talented artist, Alix d’Anselme. Each book was individually delivered to each CEO, with the name and contact information of the Head of Marketing at Google Cloud|
|Type de média||Digital|
|Associate General Manager||Arno Pons|
|Directeur de création||Baptiste Clinet|
|Concepteur / rédacteur||Joseph Dubruque|
|Concepteur / rédacteur||Axel Didon|
|Directeur artistique||Raphael Stein|
|Head of Social Media||Paul Marty|
|TV Production||Elodie Poupeau|
|TV producer||Barbara Vaira|
|Post production||The CABS|
|Post production||Cyril Haoual|
|group chief||Diane Darricau|
|Montage||Le Cherche Midi|
|Monteur||Maria Felix Frazao|
|Editorial Coordinator||Fabienne Waks|
|Head of marketing||Salime Nassur|
|Head of enterprise marketing||Jonathan Hadida|
|Marketing content manager||Shanika Weligama|
|marketing campaign manager||Maxime Gilloteaux|
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