Samsung Galaxy A - "#danceAwesome"

R/GA

R/GA New York, Etats-Unis

Awards

9226

Marque: Samsung Galaxy A
Pays: Etats-Unis

Annonceur: Samsung

Titre	#danceAwesome
Agence	R/GA
Campagne	#danceAwesome
Annonceur	Samsung
Marque	Samsung Galaxy A
Date de première diffusion/publication	2020 / 1
Secteur d'activité	Téléphones mobiles & tablettes
Philosophie	The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent.
Type de média	Médias sociaux
Longueur	120 seconds
Agency	Cheil New York
Senior Strategist	Kayla Sredni
Monteur	Alexandra Redd
Senior Animator	DJ Shon
Senior Animator	Robert Paynter
Senior Sound Designer	Pete Karam
Animation	Sivanuj Pavarodom
Animation	Tom Crew
Animation	Clement Chia
Animation	Antoni Tudisco
Agency	Wieden + Kennedy
Colorisation	RCO
UGC Curation and Clearances	Catch And Release
Directeur de création associé	Rene Van Wonderen
Directeur de création associé	David Stevanov
Directeur de création associé	Augustus Sung
VP, Group Executive Creative Director	Nick Pringle
Directeur de la création	Aaron Mosher
Directeur de la création	David Yankelewitz
Concepteur / rédacteur	Rowan Mansfield
Directeur de création	Rodrigo Burdman
Senior Designer	Bernise Wong
Designer	Sung Hoon Rhee
Group Account Director	Michael Beverley
Management Supervisor	Madeline LaRocca
Group Director Production	Hera Huang
Lead Producer	Jasmine Arakel
Directeur des Stratégies	Martin Vogts
Senior Connections Planner	James Mullally
Strategy Director Influence	Hannah Forbes
Executive Content Producer Studios	Carol Powley
Director of Content Print Production	Erica Jensen
Senior Content Producer of Studios	Nick Williams
Senior Content Producer of Studios	Dena Lenard
Director of Business Affairs	Lynda Blaney-Smith
Business Affairs Manager	Joseph Delerme