| Titre | Fan Feat |
| Agence | J. Walter Thompson Brazil |
| Campagne | Fan Feat |
| Annonceur | Coca-Cola Company |
| Marque | 46664/Coca-Cola |
| Date de première diffusion/publication | 2018 / 2 |
| Secteur d'activité | Boissons sans alcool |
| Philosophie | Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Chef de projet | Thiago Segundo |
| Production Director | Maisa Delgado |
| Producer | Maisa Delgado |
| Producer | Caroline Pivato |
| Producer | Antonio Corral |
| Photographe | Bob Wolfenson |
| Assistant Photographer | Gabriel Cicconi |
| Assistant Photographer | Ana Pazian |
| Planneur Media | Stella Pirani |
| Planneur Media | Gisele Bambace |
| Planneur Media | Erica Rigobello |
| Planneur Media | Marina Simões |
| Planneur Media | Pietro Portugal |
| Planneur Media | João Dabbur |
| Planneur Media | Stella Lopes |
| Planneur Media | Ligia Mattos |
| Planneur Media | Luana Belchior |
| Planneur Media | Beatriz Guerzoni |
| Planneur Media | Nicole Negrigo |
| Planneur Media | Bruno Alves |
| Directeur de création | Gustavo de Lacerda |
| Directeur de création | Ana Cavalcanti |
| Directeur de création | Nacho Mendiola |
| Responsable de la stratégie | Andre Paes de Barros |
| Chief Operating Officer (COO) | Ana Raquel Hernandes |
| Responsable de la création | Ricardo John |
| Art Director | Fernanda Sousa |
| Art Director | Felipe Porto |
| Responsable de budget agence | Rejane Bicca |
| Account Manager | Lili Pulz |
| Account Manager | Paulo Bruno |
| Direction commerciale/Conseil client | Felipe Giacon |
| Direction commerciale/Conseil client | Stefano Paduan |
| Direction commerciale/Conseil client | Marcos Richter |
| Direction commerciale/Conseil client | Jayme Neto |
| Direction commerciale/Conseil client | Marina Masiero |
| Direction commerciale/Conseil client | Fabiana Santana |
| Direction commerciale/Conseil client | Vivianne Santos |
| Voice Over | Lilian Estrela |
| Sound Mix | DR. DD |
| Sound Engineer | Thiago DJ |
| Music AD | Marina Castilho |
| Artist | Dudu Marote |
| Retouching | Rg Assessoria De Imagem |
| Retouching | Photodesing |
| Post Production House | O2 Filmes |
| Motion Graphics | Marcus Prado |
| Maison de production | O2 Filmes |
| Producteur exécutif | Rafa Fortes |
| Producteur exécutif | Flavia Zanini |
| Editorial | Bruno Ilogti |
| Online | Bruno Ilogti |
| Directeur de la photo | Will Etchebehere |
| Director | Bruno Ilogti |
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