Museum of Contemporary Art - "Museum of Contemporary Art"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Awards

8906

Marque: Museum of Contemporary Art
Pays: Canada

Annonceur: Museum of Contemporary Art

Titre	Museum of Contemporary Art
Agence	Leo Burnett Toronto
Campagne	Museum of Contemporary Art
Annonceur	Museum of Contemporary Art
Marque	Museum of Contemporary Art
Date de première diffusion/publication	2019
Secteur d'activité	Musées & monuments
Philosophie	Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently. To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum. The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Type de média	Packaging, Marque & Design
Longueur	120 seconds
Responsable de la création	Judy John
Creative Director	Lisa Greenberg
Creative Director	Steve Persico
Creative Director	Anthony Chelvanathan
Concepteur / rédacteur	Steve Persico
Directeur artistique	Anthony Chelvanathan
Design Director	Man Wai Wong
Design Director	Ryan Crouchman
Designer	Man Wai Wong
Designer	Jeff Watkins
Illustrator	Hanna Tapang
Developer	Karen Steinberg
Agency Production Director	Franca Piacente
Agency Producer	Tania Gaudio
Agency Producer	Sabrina DeLuca
Agency Producer	Alex Postans
Print Producer	Carly Price
Group Account Director	Allison Litzinger
Group Account Director	Allison Ballantyne
Chef de groupe	Dorota Wierzbicki
Chef de groupe	Milly Benko
Chef de groupe	Wendy Richardson
Planner	Tahir Ahmad
Photographer	Mike Tjioe