Robby Mathew
National Creative Director - Interface Communications at FCB India
Mumbai, Inde
TitreAd dog
Agence
Campagne Speed of Ejaculation
Annonceur KamaSutra
Marque KamaSutra
Date de première diffusion/publication
Secteur d'activité Contraceptifs, préservatifs, tests de grossesse
Slogan KamaSutra - Speed Of ejaculation
Synopsis In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.
Philosophie In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception.
Problème Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.
Type de média Presse quotidienne
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