|Titre||The Hardest Worker|
|Campagne||The Hardest Worker|
|Mise en ligne||Avril 2019|
|Secteur d'activité||Environnement & Ecologie|
|Synopsis|| The brand wanted to convey the importance of environmental conservation through tree plantation and highlight their own efforts year-on-year. Which is why the insight positioning the tree as the world’s hardest worker was crucial as a differentiating angle to the communication. After which the execution of the film took a bold leap by ensuring that everything we see in the film is made entirely from waste and discarded paper. Making it the most recycled digital film ever.|
We took the message of recycling even further by shredding the film sets to powder and converting them into compost which we used to plant tree saplings. A powerful digital engagement campaign also engaged viewers into retweeting simple campaign banners that activated a tree being planted with every retweet. With views of over 10 million within just 2.5 weeks of its upload on youtube alone, The Hardest Worker Digital Film brought fresh awareness to the cause of tree plantation, highlighted the efforts of Mahindra Rise towards annual afforestation and engaged viewers actively to plant trees without moving a muscle. Or maybe just one, in their index finger.
|Type de média||Télévision & Cinéma|
|Advertising Agency||FCB Interface|
|Chief Creative Director||Robby Mathew|
|vice chairman||Niteen Bhagwat|
|Responsable de budget agence||Shireen Cama|
|Responsable de budget agence||Govindarajan|
|Responsable de budget agence||Neha Arora|
|Directeur de création||vipul salve|
|Directeur de création||Ferzad Variyava|
|Directeur de création||Zarwan Divecha|
|Concepteur / rédacteur||Ferzad Variyava|
|Paper artist||Nandkumar Tatar|
|Directeur de la photo||Anuj Samtani|
|Production house||Adventure Films|
|Additional Credit||Rahil Merchant|
|Additional Credit||Imaad Emaad|
|Additional Credit||Hitesh Soni|
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