| Titre | Wedding |
| Agence | Forsman & Bodenfors New York |
| Campagne | You'll Never Want To Stop Driving |
| Annonceur | BMW |
| Marque | BMW |
| Date de première diffusion/publication | 2017 / 10 |
| Secteur d'activité | Secteur automobile |
| Synopsis | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Extreme Music |
| Company Name | Sound Lounge |
| Responsable de la création | Patrick Scissons |
| Directeur de la création | Chris Polychronopoulos |
| Directeur de création groupe | Frank Cartagena |
| Directeur de création groupe | Sam Shepherd |
| Directeur artistique | John Hagerty |
| Concepteur / rédacteur | Chris Wernikowski |
| Concepteur / rédacteur | Fanny Josefsson |
| Directeur artistique | Ilana Wolstein |
| Responsable de la production | Madison Wharton |
| Content Producer | Daniel Roversi |
| Director of Business Affairs | Matthew Friday |
| Brand Strategy Director | Steve Gorski |
| Group Business Director | Socrates Papazoglou |
| Chef de groupe | Andrew Ames |
| Integrated Producer | Miriam Hamarneh |
| Maison de production | Papazoglou |
| Réalisateur | Eric Wareheim |
| Directeur de la photo | Toby Irwin |
| Producteur exécutif | Susanne Hargrove |
| Producteur délégué | Bernard Rahill |
| Montage | Beast Editorial |
| Monteur | Merritt Duff |
| Producteur exécutif | Melissa Lubin |
| Producteur, maison de production | Jennifer Gothard |
| Mixer | Tom Jucarone |
| Producteur, maison de production | Alicia Rodgers |
| Coloriste | Tom Poole |
| Producteur exécutif | Stuart Robinson |
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