Etienne Renaux
Associate Creative Director at Herezie Group
Paris, France
TitreTheir Story is My Story
Agence
Campagne Their Story is My Story
Annonceur Urgence Homophobie
Marque Urgence Homophobie
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
Philosophie To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own.

The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Type de média Relations presse et relations publics
Longueur
Social Media Manager
Production Company
Unit Director
Music Composer
Photographer
Producteur exécutif
Producteur exécutif
Project Manager
Brand Manager
Brand Manager
Directeur de la création
Directeur de création associé
Directeur de création associé
Directeur artistique
Director
Concepteur / rédacteur

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