François Grouiller

François Grouiller

Founder / Chief Strategist at JOJA NYC
New York, Etats-Unis


New York, Etats-Unis
October 2017 - Actuellement ici (2 years 10 months)
JOJA is a new kind of Strategy Advisory for progressive leaders who need help solving complicated brand challenges.

We're lucky to work on incredibly inspiring projects with people who lead brands such as LVMH, CALVIN KLEIN, TWITTER, PERNOD RICARD, SPERRY, L'OREAL, RELATED LUXURY REAL ESTATE and many others.

Our culture is based on three cardinal values: clarity, energy, and kindness.

-We work only with people we care about.
-We're embedded with our clients for total collaboration.
-We always keep our eyes on the business.
-We say 'no' when we think we're not the best to solve your issue.
-We love to help and connect great people within our network.
-We work on all categories, with a focus on fashion, beauty, luxury and tech and expertise in connecting with youth - gen Z and millennials.

-If you're in the creative industry, we have developed a separate offering to help you specifically with your Strategic Planning needs.
Agency supervisor
New York, Etats-Unis
2015 - September 2017 (2 years 8 months)
Managing Director with a proven track record in igniting fast growth, consistently delivering revenue & profit expectations.

-Crafted vision, strategy, roadmap and operation plans to launch one of the fastest-growing, hottest agencies in New York City with 12+ new major clients in 18 months. 80% New Biz winning ratio.
-Built & lead a team of top talents.
-Agency received numerous international awards: Cannes Lions, OneShow including "Best of Show" in Brand Entertainment category, D&AD "Yellow Pencil", New York Festival including "Clients of the Year" & Clio including "Independent Agency of the Year".
-Lead digital transformation for Fortune 500 brands.
-Shape digital up-skilling programs for Fortune 500 brands.
-Developed bold new marketing for luxury clients (LuxuryDiary "Top 10" of 2016).
-Innovated in brand content, brand entertainment, earned-media activation, experiential, branding.
-Pioneered bold ethnic and gender diversity initiatives with the HP #ReinventMindsets initiative
Global Director of Strategy & New Business
Paris, France
2012 - October 2015 (3 years 9 months)
Built the Strategy & Digital Branding Department, growing to 7 strategic planners and implementing new processes.
Member of the Paris agency's Comex and the Group's Steering Committee.
Leadership experience in crafting digital & integrated vision, strategy, leading in-market adaptation across large/global matrixed to mid-size organizations and delivering exciting never-been-done before digital innovation and best-in-class consumer experiences.

-Lead and won 15+ New Businesses
-Work I contributed to got awarded EFFIES and CANNES LIONS, WORLD LUXURY AWARDS
-Delivered keynotes at Digital Taipei (Taiwan) and Epica (Amsterdam).

Clients included: Audi, Mondelez, L’Oreal, Société Générale, Martini, Brasserie Kronenbourg, Orangina, Schweppes, the French President's Office
Global Director of Brand Strategy
San Francisco, Etats-Unis
2008 - 2012 (4 years)
Leadership in Brand Strategy, heading a team of 6 strategists for the second-biggest account of the Agency.

-HP Computer, Tablet, Phone, Printer: Lead a team of the Worldwide Strategic Alliance, and co-lead a team of 20+ creatives and account managers. Responsible for the development of marketing platforms, media-agnostic orchestration of new product launches, from insight to concept development to positioning to marketing mix. Initiated and developed worldwide market research: segmentation, performance tracking, online communities, ethnos, groups and trends analyses.
Dealt with CMO-level clients and worked very closely with creative partners.
Work got awarded a Gold Effies and 5 Cannes Lions.

-AIDES: European HIV-awareness association. Acted as the account, media and strategy director, managing the relationship with the clients and writing all creative briefs. Developed fully integrated campaigns, including print, OOH, insert, online films and iPad app.

-Agency Management: Responsible for Innovation and Education of the Department and launched the GSP DoTank, a project that following the “learning by doing” principle, helping us detect internal talents and develop experimental “products” (apps, games, utilities, arts…).

-New Business: Part of the team that pitched and won AIDES, Chanel (digital) and BevMo!, the number one wine and spirit retailer in California.

During my tenure, the Agency was named « Digital Agency of the Year » at Cannes Lions and named « Agency of the Decade » by AdAge (2009).
Head of Strategy
Inferno SF
January 2012 - June 2012 (5 months)
Setting up a new creative advertising agency in San Francisco from the ground up, focusing on Process, Tools, People & Culture.

Leading Nokia WW smartphone integrated strategy

Digital activism
General Manager, FF New York
New York Los Angeles, Etats-Unis

Autres activités professionnelles

Sciences Po, 75007 Paris

Adjunct Professor
September 2015 - March 2016 (6 months)
Masters 2, Communication Key Lecturer, Course Title: "Ingenuity is the new creativity"

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