| Titre | ACA-M - Hangman - I miss you |
| Agence | FCB Lisbon |
| Campagne | Hangman |
| Annonceur | ACA-M |
| Marque | ACA-M - Drivers safety association |
| Date de première diffusion/publication | 2017 / 4 |
| Secteur d'activité | Sécurité Routière |
| Synopsis | Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.” |
| Type de média | Presse & publications |
| Directeur de création | edson athayde |
| Directeur artistique | Eduardo Pastor |
| Illustrateur | Marcelo Dalbosco |
| Directeur de clientèle | Sonia Gonçalves |
| Concepteur / rédacteur | Leo Gomez |
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