Titre | A Special Evening |
Agence | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campagne | A Special Evening |
Annonceur | Electrolux |
Marque | Electrolux |
Date de première diffusion/publication | 2015 / 1 |
Secteur d'activité | Gros électroménager |
Slogan | Electrolux creates a special Christmas evening for those working away from home |
Synopsis | Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve. |
Philosophie | Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers. According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015. This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy. |
Type de média | Relations collectivités |
Longueur | |
Agency | F/Nazca Saatchi & Saatchi |
Directeur de la création | Fábio Fernandes |
Directeur de la création | Eduardo Lima |
Directeur de création | Theo Rocha |
Concepteur / rédacteur | João Paulo Testa |
Concepteur / rédacteur | André Brandão |
Directeur artistique | Ricardo Pocci |
Chef de groupe | Marcello Penna |
Chef de groupe | Gisela Assumpção |
Chef de groupe | Gabriela Marques |
Chef de groupe | Julianna Carvalho |
Planneur stratégique | José Porto |
Planneur stratégique | Guilherme Pasculli |
Planneur stratégique | Caio Felipe |
Directeur média | Fábio Freitas |
Directeur média | Adriana Roza |
Directeur média | Karen Kimura Saito |
Producteur, agence | Victor Alloza |
Producteur, agence | Renato Chabuh |
Producteur, agence | Gisele Campos |
Producteur, agence | Maira Massullo |
Producteur, agence | Rafael Paes |
Maison de production | Hungry Man |
Réalisateur | Gualter Pupo |
Directeur de la photo | Gustavo Ferri |
Directeur de la photo | Danilo Mantovani |
Post production | Hungry Man |
Post production | Hungry Man | Great Studio |
Producteur exécutif | Rodrigo Castello |
Montage | Rami D |
Sociéte de création sonore | Loud |
Project Director | Aline Veríssimo |
Chef de projet | Beatriz Agnelli |
CONTENT MANAGER | Rogerio Soares |
Responsable client | Sandra Montes |
Responsable client | Juliane Mussarelli |
Responsable client | Silvia Tamai |
Responsable client | Sergio Saad |
Responsable client | Rita Moraes |