Before becoming Country Chairman of Publicis Communications, Miguel founded Vitruvio in 1980, and then merged with Leo Burnett in the 1990’s. He remained chairman of Vitruvio/Leo Burnett Madrid, as well as becoming chairman of Leo Burnett Iberia in 1997. Under his leadership Miguel grew Vitruvio/Leo Burnett Madrid into one of Spain’s most respected creative agencies. In 2000, it was named Spain’s «Agency of the year » by leading Spanish advertising magazine Anuncios and « Agency of the Year» in 2001 and 2002 at the Latin Spots’ Eye of Iberoamerica Awards. The agency was also lauded as Burnett’s own «Global Agency of the Year », three times (1998, 2002, 2004), demonstrating its world-class creative firepower and brand-building expertise.
Miguel was promoted to Chief Creative Officer of Leo Burnett Worldwide and Chairman of Leo Burnet Iberia. As Chief Creative Officer of Leo Burnett Worldwide, Miguel Angel had the responsibility of maintaining and improving the quality of the creative product in 96 countries of Leo Burnett in 94 countries. For that very same reason, amongst other things, he was in charge of the Global Product Committee of Leo Burnett and every three months brought together qualified professionals from the different countries where the Agency is present.
Despite his career in advertising, he has written several books on various subjects, starting with a play about advertising, "The World of Advertising. Later he wrote a book of poems called "The Color of Words," a book of short fiction, "Fifteen Stories That Come to Mind ", and an essay on the Internet called "Three Thousand Years of Internet" in 2010.
In 2012 he signed a publishing deal with Suma de Letras (part of Random House), and published his first major work, "The Ad Writer." In a few days the first edition sold out, and after a few months, the publisher decided to publish his novel in Mexico and elsewhere in Latin America .
His second novel "First Class" was published in September 2014.