Titre | Groundhog Day |
Agence | McCann London |
Campagne | Groundhog Day |
Annonceur | Subway |
Marque | Subway |
Date de première diffusion/publication | 2017 / 6 |
Secteur d'activité | Chaînes de fast-food & de restaurants |
Synopsis | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
Type de média | Télévision |
Longueur | |
Brand Marketing Director | Sacha Clark |
Chief Integration Officer | Sergio Lopez |
Producteur exécutif | Sophie Chapman-Andrews |
Producteur exécutif | Nicholas Mugridge |
Producteur, agence | Claire Hopkins |
Responsable de la création | Rob Doubal |
Responsable de la création | Laurence Thomson |
Directeur de création | Alexei Berwitz |
Directeur de création | Rob Webster |
Equipe créative | Matt Searle |
Equipe créative | baba molviji |
Business Director | Jason McNamee |
Business Director | Katie Morris |
Directeur de clientèle | Francois D’Espagnac |
Planneur | Nathaniel Hill |
Planneur | Matt Saunders |
Maison de production | Blink Productions |
Réalisateur | Max Sherman |
Directeur de la photo | Simon Richards |
Producteur | Patrick Craig |
Co Executive Producer | Ben Sharpe |
Monteur | Saam Hodivala |
Montage | Work Editorial |
Musique | TBC |
Sound Engineer | Adam Smyth |
Audio Village / Sound Studio Producer | Craft |
Agence Média | Mediacom Leeds |
Planneur Media | Dan Sear |