| Titre | Fanta 'Orange Moon' |
| Agence | Wunderman Thompson |
| Campagne | Moon Vending Machine |
| Annonceur | Coca-Cola Company |
| Marque | Fanta |
| Date de première diffusion/publication | 2022 / 11 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Philosophie | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
| Type de média | Médias sociaux |
| Longueur | |
| Marché | Mexique |
| Community Management | Ogilvy Worldwide |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Regional Chief Creative Officer | Tom Murphy |
| Global Executive Creative Director | Daniel Minaker |
| Global Executive Creative Director | Sebastian Tarazaga |
| Directeur de la création | Jared Kozel |
| Directeur de création associé | Ransom Haywood |
| Directeur de création associé | Fallon Parker |
| Senior Art Director | Kimberly Blasnik |
| Senior Copywriter | Lauren Cesar |
| Editor, 3D Designer | Ryan Rodinis |
| Senior Head of Production | Rodrigo Sánchez |
| PDG | Sasan Saeidi |
| Directeur Général | Helder Santo |
| Senior Account Director | Dana di Lello |
| Social Managing Director | Kaleo Costa |
| Head of Social & Performance | Alfredo Leyva |
| Responsable de la publicité (annonceur) | Chiara Martini |
| Responsable de la publicité (annonceur) | Ricardo Sánchez |
| Responsable de la publicité (annonceur) | Rodrigo Gayón |
| Responsable de la publicité (annonceur) | Diego Hernández |
| Responsable de la publicité (annonceur) | Christian Janeth Guerrero |
| Responsable de la publicité (annonceur) | Alejandra Castañón |
| Responsable de la publicité (annonceur) | Mauricio Menese |
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