Laura Maness

Laura Maness

CEO at Havas New York
New York, Etats-Unis

A propos

As CEO of Havas New York, Laura Maness leads the North American flagship agency of Havas Group, driving a culture of creativity and innovation, and creating deeper meaning for some of the most recognized companies in the world including ADP, TD Ameritrade, GNC, IBM, Keurig Dr. Pepper, RB, conEdison and Rite Aid. Since taking the helm in early 2016, Laura has been a catalyst for growth, steering an enterprise-wide turnaround and transformation of Havas that earned the agency Digiday’s Most Innovative Culture and Ad Age’s 2019 Best Places to Work. By boldly breaking the traditions of advertising, Laura and the executive leadership team she formed are collectively raising consciousness and are on a journey to becoming a certified @BCorporation; as the first U.S. agency to become a B Corp, Laura is committed to making a meaningful difference by placing equal balance on people, planet and profit and using business as a force for good. #BTheChange

Prior to Havas NY, Laura served as U.S. Chief Growth Officer for Havas Worldwide North America and Managing Director of Havas Chicago Group. With over 20 years of strategic marketing experience ranging from digital pure-play agencies to globally integrated ad networks, Laura spearheaded growth resulting in three consecutive years of more than 35% revenue growth and a >300% increase in profitability.

Before Havas, Laura was SVP and CMO of Propane Studio, one of the fastest growing independent digital agencies with offices in SF and NY. Prior to that, Laura led a period of explosive growth for IPG-owned FCB West across SF, Seattle and LA, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen (now Blast Radius), Black Dog Interactive and Publicis-owned Giant Step (now Arc Worldwide).

Laura ignites meaningful change as a Board Member of the 4A’s, ACT Responsible, Grid News Bureau and Alembic. She’s also a Village Global advisor to early stage VC-backed companies, a founding member of Chief, an executive mentor of 3% Conference and SheRunsIt, an original signer and Steering Committee member of TIME’S UP™/ADVERTISING, and a recognized industry voice through keynote speeches at S.H.E Summit, USACE Women in Business Summit, Michelin’s Women in Leadership Summit, Digiday and more.

A proud alum of Loyola University Chicago (where she delivered the 2019 Commencement Address) and School of Communication Board Member, Laura was recently named a Working Mother of the Year by She Runs It, and named a Campaign US Female Frontier honoree for Championing Change.

Postes

CEO
New York, Etats-Unis
January 2017 - Actuellement ici (3 ans 8 mois)
Best Places To Work (Ad Age, 2019) & Most Innovative Company Culture (Digiday)

We’re on a mission to make brands more meaningful while making a meaningful difference in people’s lives. Havas New York is the North American flagship agency and one of nearly 60 full-service Villages around the world with the most modern capabilities and talented people in the business. We're on a journey as the first U.S. agency to become a certified B Corporation (@BCorporation), and are committed to using business as a force for good. #BTheChange

At Havas New York, we are breaking the traditions of advertising to inspire and help modern CMOs unlock new growth and deliver better, more meaningful brand experiences. Creatives are creators and consultants of culture who craft work designed to make a meaningful difference in the world. Learn more at: ny.havas.com, Annex88.com or follow us on Twitter, FB and IG @havas @HavasNYC and @annex88wastaken (Small Agency of the Year, Shorty Awards 2019).

Havas Group is now owned by Vivendi, the world’s largest entertainment group with over 20,000 employees. The Paris HQ’d company operates businesses throughout the media value chain, from talent discovery to the creation, production and distribution of content. Universal Music Group is the world leader in recorded music, music publishing and merchandising. It owns more than 50 labels covering all genres. Canal+ Group is France’s No. 1 pay-TV company, also present in Africa, Poland, Vietnam and Myanmar. Its subsidiary Studiocanal is a leading European player in the production, sales and distribution of movies and TV series. Gameloft is a worldwide leader in mobile games, with 2 million games downloaded per day. Vivendi Village groups together talent scouting and development activities, live performance and ticketing. With 250 million users each month, Dailymotion is one of the biggest video content aggregation and distribution platforms in the world. www.vivendi.com, www.cultureswithvivendi.com
President
Havas Global
New York, Etats-Unis
March 2016 - Actuellement ici (4 ans 6 mois)
Leading Havas New York’s flagship office with full P&L responsibilities for the agency, servicing some of the most recognized companies in the world including IBM, TD Ameritrade, Liberty Mutual Insurance, Reckitt Benckiser, The Hershey Company, NetJets, Keurig Green Mountain, Dos Equis, Edible Arrangements, among many.

Utilizing depth and breadth of leadership skills to drive culture, talent and innovation.
U.S. Chief Growth Officer
Chicago, Etats-Unis
March 2013 - March 2016 (3 ans)
Led new business development and strategic growth across the United States @havas and simultaneously served as Managing Director of Havas Chicago Group @havaschi.

Laura Maness leads new business development, organic agency growth and strategic brand building for Havas North America. She has nearly 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks. Ambitious, focused, and optimistic, Laura has an insatiable appetite for winning. This competitive spirit and passion for reinvigorating iconic American brands has helped her augment Havas’ client roster with record new business wins and double-digit growth, all while becoming a first-time mother.
Before Havas, Laura was the senior vice president and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies with offices in San Francisco and New York. Prior to that, Laura oversaw a period of explosive growth for WPP/Wunderman-owned Designkitchen.
Laura earned a bachelor’s degree in communications and marketing from Loyola University Chicago. In her free time, she enjoys providing industry awareness and agency review guidance through her affiliations with the 4A’s and Mirren, and championing women in leadership through #ChangeTheRatio. 
SVP, Director of Business Development
Propane Studio
Etats-Unis
April 2012 - January 2013 (9 mois)
San Francisco Bay Area
Led strategic growth and marketing for Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York.
VP, Director of Business Development
San Francisco, Etats-Unis
2010 - 2012 (2 ans)
Led business development and organic growth for draftFCB/west across San Francisco, Seattle, and LA offices.
Director of Interactive Business Development
Chicago, Etats-Unis
2008 - 2010 (2 ans)
Designkitchen & Wunderman Chicago were strategically aligned as part of Designkitchen's acquisition by WPP Group in July 2008. The partnership resulted in a differentiated solution that integrated DK’s interactive expertise with Wunderman’s promotional, direct and CRM capabilities.

As an active member of Wunderman's Global PR Committee and Wunderman Chicago's executive leadership team, Laura successfully elevated Designkitchen's profile nationally and served as a key liaison for collaborative growth opportunities across WPP's global network.
Director, Business Development
Chicago, Etats-Unis
2006 - 2010 (4 ans)
As Designkitchen’s Director of Business Development, Laura led the agency’s efforts to identify and secure strategic partnerships that strengthened its expanding footprint in the B2C and B2B interactive marketplace. Laura brought over a decade of strategic marketing and business development expertise to Designkitchen, as well as a driving passion for building relationships and establishing interdisciplinary teams matched to each client’s unique needs.

Laura joined the firm in 2006 and as an Account Director led several large, complex integrated accounts across automotive, financial services, fitness, health care, hospitality, utility and technology categories prior to transitioning into a dedicated business development role and key member of the agency's executive leadership team. In addition to providing operational oversight and pipeline management, Laura was instrumental in building out a business development practice and establishing a proactive methodology that aggressively grew Designkitchen’s top-line revenue, roster and portfolio with the addition of, among many, Abbott, ABN AMRO, Aquila, Coventry Health Care, Exelon Corporation, Marriott Vacation Club, Methode Electronics, NAVTEQ, Sloan and Sears.

Prior to joining Designkitchen, Laura led the business development strategy and execution efforts for Black Dog Interactive which resulted in the wins of Ace Hardware, Bally Total Fitness, Citi, CORT Furniture, LPGA, McDonald’s and Weyerhaeuser. She began her career in account management for Giant Step (Leo Burnett’s interactive arm at the time), servicing one of the agency’s largest accounts, Oldsmobile.

Laura earned her BA in Communication and Marketing from Loyola University Chicago.

Formation

Master Class

2011 (1 an)
Working in the creative industry today, you need to stay up to date with the latest trends in interactive media, leadership and fully understand how to create efficiency within your organization. Everyday is a new challenge. Interactive media are crucial platforms for your business development and long-term success. The Hyper Island Master Class will prepare you for these challenges. The Hyper Island Master Class is an intensive three-day program for professionals focusing on how to create efficiency within your organization and using interactive media as a tool for achieving high growth and ensuring long-term success. Hyper Island offers the Open Master Class in Karlskrona (Sweden), London (UK), New York (US) and Los Angeles (US).

BA in Marketing, Communications, Advertising

Div I full scholarship

Autres activités professionnelles

PHNX Tribute, Paris

Awards Jury Member

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