Alex Newman
Senior Art Director at DDB
Sydney, Australie
TitrePetMe
Agence
Campagne A dog obsessed AI
Annonceur PetRescue
Marque PetRescue
Date de première diffusion/publication
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Type de média Digital
Longueur
Responsable de la création
Directeur de la création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Creative technologist
Production du son

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