Paul Marobella

Paul Marobella

Chairman & CEO at Havas Creative, North America
New York, Etats-Unis

A propos

A marketing executive that champions meaningful disruption in the global digital and data era. Deep operational leadership expertise currently leading 7 Havas agencies and 750 people in North America, based out of the Chicago Village. Passion for building high performing teams that achieve incredible results and creates powerful employee experiences for our people.

Giving back to the communities and industry that has given so much to me is a priority with my board memberships mostly focused on helping children under fire in the City of Chicago and beyond.

Postes

Chief Executive Officer, Havas Chicago Group
Havas
February 2015 - Actuellement ici (5 ans 6 mois)
Leading 7 Havas agencies in North America including one of the largest full-service Havas Village's with combined revenue well over $100mm. All aspects of marketing and advertising capabilities represented including the creative agency, data & CRM, experiential, Hispanic, millennial-focused, culture|trend and modern PR.

In addition to P&L responsibility:

- Member of the North American mergers and acquisitions team;
- Member of the Havas WW global data council driving global big data roadmap and vision;
- Member of the North American digital and social media council
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Agency descriptions:

We are part of the Havas Worldwide global network, a top 5 integrated marketing communications network in the world with over 300 offices in 75 countries and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year.

The Chicago Group consists of -

Havas CHI - We help great American brands be culturally relevant through our brand first, digital by design approach to marketing and advertising. Key clients include DISH, Citi, Sears, Kmart, Cracker Barrel, Ragu, Bertolli, Craftsman, Kenmore, Diehard, Reynolds Wrap, Autozone, Hefty. Pro bono work for Boys Hope, Girls Hope.

The ANNEX is an innovative concept focused on emerging consumers in the American economy including, Millennials and Centennials. The ANNEX is the voice of the young. Located in West Town, Chicago the space includes a cultural center where the Chicago creative community comes together with a full-service agency.

helia is a global data-driven digital CRM agency with over 700 data professionals globally and 125 in North America.

Impact is a brand experience agency with capabilities inc. experiential, sampling programs, music & entertainment and shopper marketing.

HavasLATINO is the second largest latino marketing practice in Chicago with clients including DishLATINO, Cracker Barrel and more.
President, Havas Worldwide Chicago Group
Havas
August 2012 - February 2015 (2 ans 6 mois)
First year (2014) as President leading the Havas WW Chicago Group, delivered 25% YoY growth and 10x improvement on EBIT alongside our amazing team. More importantly, laser-focused on creating a top place to work through a unilateral dedication to a powerful employee experience.

Led the team to a record new business year landing an array of great American brands and also focused on the journey of having one of the best employee experiences in Chicago or anywhere in North America. Renovated our agency space at 36 East Grand in Downtown Chicago, home to 450 employees, to be more inclusive, transparent and creative demonstrating our commitment to an open and honest workplace.

As part of the North American acquisition team, renewed our commitment to growing through acquisition and completed acquisitions for the Worldwide portfolio with the highlights being Formula PR bringing us a strong PR capability in San Diego, LA and NYC and Plastic Mobile in Toronto, CA.
Managing Director
[wire] stone, An Integrated Digital Marketing Agency
February 2006 - August 2012 (6 ans 6 mois)
[wire] stone is one of the 20 largest independent digital marketing agencies in the U.S. I was the operational & P&L leader of [wire] stone's chicago and East Coast growth efforts with 45-people under direct leadership and 35% of the agency's overall revenue. A member of the National executive committee helping guide the overall strategy and vision of the company in all aspects; growth, financial, culture, operational efficiencies and capabilities.

Operational Results:
Have improved top-line revenue growth 20% y/o/y
Have improved profit contribution by 25%
Grown Chicago personnel 40%

Also served as a chief brand, marketing and digital strategist across the agency's book of business with a core expertise in helping brands and organizations create value through the utilization of digital and social marketing methodologies.

Marketing Strategy Highlight(s):

Engineered FTD Flowers' first-ever social engagement strategy resulting in an improvement in net promoter score and direct orders.

Worked with Lowe's Home Improvement to launch a new brand and innovative e-commerce platform to drive new value in new markets.

Led a team on digital go-to-market strategies for 5 CPG brands within the ConAgra portfolio.

Led the team for Jim Beam's integrated digital strategy including their Brotherhood of Bourbon eCRM program.

Developed the initial social media, eCRM and digital strategy for Cabo Wabo Tequila and the Glenrothes within the SKYY Spirits portfolio.

Architected and leading an integrated CRM, loyalty and digital program for AC Moore Arts & Crafts.
EVP, Strategic Planning & Account Services
Schawk!
2002 - 2006 (4 ans)
One of the nation's largest shopper marketing agencies, Ambrosi (now Schawk) is a 575-person, full-service agency that works with many of the world's most successful and recognizable retail brands including, The Home Depot, Sears, The Great Indoors, Godiva, Fannie May, FTD, Office Depot and Bloomingdales. While at Ambrosi, I was responsible for three functional areas - Client Services, Strategic Planning and Business Development.

Marketing Strategy Highlight:

Re-launched the once-bankrupt FAO Schwarz brand with an integrated retail marketing strategy in New York City and Las Vegas

Brought back the Fannie May brand to loyal customers with an integrated marketing strategy, resulting in a fast re-capture of marketshare.

Developed and led the CRM and retail activation strategy for The Great Indoors.
Managing Director, Boston & EVP, Brand Strategy
Greco Ethridge Group
1996 - 2002 (6 ans)
Greco Ethridge Group was the Advertising Agency of The Year from Ad Age's BtoB Magazine and worked with many large, technology brands including 3Com, Siemens, IBM, Raindance and InformationWeek Magazine.

While at GEG, I led the Brand Strategy Practice and was the Managing Director of the agency's Boston location - leading the charge in opening that new office.

Marketing Strategy Highlight:

Developed 3Com's integrated digital marketing strategy to help them gain the top position in the enterprise switch market and then winning BtoB Magazine's Best & Brightest Strategist for that program.

Re-positioned Information Week Magazine brand with a fully integrated brand and digital strategy.
Sr. Interactive Marketing Consultant
i3 - Information & Imagination, Inc.
May 1995 - May 1996 (1 an)
In the mid-90's this New Media/Interactive agency was leading the way helping large brands figure out interactive media. The client base included, Savin, BCBSMA, Turner Broadcasting, AT&T and Sales and Marketing Management Magazine.
Regional Marketing Director
Blue Cross and Blue Shield of Massachusetts
1991 - 1995 (4 ans)
While at BCBSMA, territory consisted of 25 major accounts representing $60,000,000 in annual revenue and 20,000 insured members. Client interaction was primarily with senior level executives to negotiate price and member benefits each year. Responsible for all marketing communications programs within assigned territory to ensure a profitable growth in membership each renewal year. Performance was measured on accountability for reporting increases in profitable net territory income.
In 1994, pioneered the organizations foray into interactive media including, bcbsma.com, online advertising and interactive multi-media sales presentations.

Formation

MBA

1994 - Actuellement ici (26 ans 7 mois)

BS, Marketing

1988 - Actuellement ici (32 ans 7 mois)

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