| Titre | Fire siren |
| Agence | Wunderman Thompson |
| Campagne | Nature is calling for help |
| Annonceur | WWF |
| Marque | WWF Chile |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Questions environnementales |
| Synopsis | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Problème | WWF needs to raise funds. That's why we created this campaign to get new partners. |
| Type de média | Radio |
| Maison de production | Iconoclast |
| Chief Marketing Officer (CMO) | Isabelle HERMAN |
| Responsable de la publicité (annonceur) | Pierre CAILLEAU |
| Responsable de la publicité (annonceur) | Guillaume Saez |
| Senior Brand Manager | Géraldine NEVEÜ |
| Digital & Brand Manager | Camille BEGHIN |
| Directeur de la création | Christophe Coffre |
| Directeur artistique | Jordan Molina |
| Concepteur / rédacteur | Ludovic Miège |
| Directeur artistique | Didier Richarth |
| Directeur artistique | Jean-Yves del Volgo |
| Directeur artistique | Robin DE HARO |
| Planneur stratégique | Romain Roux |
| Planneur stratégique | Samia Gauvard |
| Direction commerciale/Conseil client | Patrick Le Cerf |
| Direction commerciale/Conseil client | Caroline Su |
| Direction commerciale/Conseil client | Aymeric Valadas |
| Direction commerciale/Conseil client | Claire Bouvet |
| Producteur, agence | Carine Petit |
| Producteur, agence | Géraldine Tisserant |
| Head of Social Media | Ludovic Chevallier |
| Social Creative Director | Leah Morse |
| Social Art Director | Juanita ARENAS PEDRAZA |
| Social Copywriter | Nathan GRÉGOIR |
| CM | Pierre LE DAMANY |
| TV Producer | Benjamin Besnainou |
| Réalisateur | Vincent Lobelle |
| Producteur | Jean Duhamel |
| Effets spéciaux | Poster |
| Post production | Cyril BOURDESOULLE |
| Post production | Poster |
| Post-Production audio | Hercules HRCLS |
| Producteur son | Ivan Jovanovic |
| Producteur son | Alexis Venot |
| Maison de production | Hercules HRCLS |
| Food Stylist | Valéry Drouet |
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