|Titre||Fly the Flag|
|Agence||The Adventures Of|
|Campagne||Fly the Flag|
|Marque||Onitsuka Tiger - Asics|
|Date de première diffusion/publication|
|Secteur d'activité||Chaussures unisexes|
|Philosophie|| Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.|
Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection.
The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
|Type de média||Télévision & Cinéma|
|Music Agency||Audentity Music & Sound|
|Director of Integrated Communication||Robin Karakash|
|Business Strategist||Thomas Eon|
|Managing Director||Sophie Mayer|
|Executive Producer||Chris Seegel|
|Creative Director||Gustavo Vieira-Dias|
|Composer||Niels den Otter|
|Post Production House||Darlings Post|
|Stylist||Lisa Anne Stuyfzand|
|Maison de production||HALAL|
|Executive Producer||Ezra Xenos|
|Directeur de la photo||Noel Schoolderman|
|Art Director||Grietje Schepers|
Greg began his career as a writer in Los Angeles before moving on...
Kerr was the mastermind behind one of Havas London’s most celebra...
Fuck adversting, create emotions. My core expertise is to overc...
Brand Activation, Data Analytics, Global Talent Acquisition, Mark...
Interested in Crossing Disciplinary Process.
Agnieszka Klimczak started working in advertising when there was...
Silver Cuellar III is an Associate Creative Director at Brunner i...
I’m Manir Fadel. Brazilian. Born and raised in São Paulo. Marrie...