Onitsuka Tiger - Asics - "Fly the Flag"

The Adventures Of

The Adventures Of Berlin, Allemagne

5255

Marque: Onitsuka Tiger - Asics
Pays: Allemagne

Annonceur: ASICS Corporation

Titre	Fly the Flag
Agence	The Adventures Of
Campagne	Fly the Flag
Annonceur	ASICS Corporation
Marque	Onitsuka Tiger - Asics
Date de première diffusion/publication	2018 / 1
Secteur d'activité	Chaussures unisexes
Philosophie	Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games. Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection. The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
Type de média	Télévision & Cinéma
Longueur	42 seconds
Marché	Mexique, Japon
Music Agency	Audentity Music & Sound
Maison de production	Halal
Director of Integrated Communication	Robin Karakash
Business Strategist	Thomas Eon
Managing Director	Sophie Mayer
Executive Producer	Chris Seegel
Creative Director	Gustavo Vieira-Dias
Creative	Sol Oh
Composer	Niels den Otter
Editor	Fatih Tura
Post Production House	Darlings Post
Stylist	Lisa Anne Stuyfzand
Producer	Job Sanders
Illustrator	Karan Singh
Executive Producer	Ezra Xenos
Directeur de la photo	Noel Schoolderman
Art Director	Grietje Schepers