Niels den Otter
Sociéte de création sonore at Audentity Music & Sound
Amsterdam, Pays-Bas
TitreFly the Flag
Campagne Fly the Flag
Annonceur ASICS Corporation
Marque Onitsuka Tiger - Asics
Date de première diffusion/publication
Secteur d'activité Chaussures unisexes
Philosophie Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.
Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection.

The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
Type de média Télévision & Cinéma
Music Agency
Director of Integrated Communication
Business Strategist
Managing Director
Executive Producer
Creative Director
Post Production House Darlings Post
Maison de production
Executive Producer
Directeur de la photo
Art Director

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