Thomas Derouault
Executive creative director / Managing director at J. Walter Thompson Paris
Neuilly, France
TitreEmergency Bikes
Agence
Campagne Emergency Bikes
Annonceur Ecox
Marque Ecox
Mise en ligneSeptembre 2020
Secteur d'activité Autres
Synopsis Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle.
Type de média Etude de cas
Longueur
PDG
Directeur de la création
Directeur de création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Chef de projet
Responsable de la production
Producteur, agence
Post production
Responsable de la publicité (annonceur)

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